Give Your Sales Team a Framework They Will Actually Use
The 101 Sales eLearning Training Suite is enterprise sales training built for B2B teams and individuals who need a clear methodology, consistent process, and the commercial confidence to win better conversations with decision-makers.
Step 1 – 12 Month membership
$250
Normally $495
Standalone Value: $1,997 per course
Step 2 – Courses (Members Only)
$99
/ course
See available courses below
More courses releasing through membership
Microlearning, articles and knowledge base
Professional Leaders Group access
Sound familiar?
Your Team is Working Hard. The Results Should Show It.
If any of these are keeping you up at night, the problem is not effort.
It is the absence of a structured sales methodology.
You are not hitting your sales targets and you are not entirely sure why
It is feast or famine – good months followed by scrambling to replace the pipeline you burned through
You do not have a clear 30, 60 or 90-day pipeline and you have no real visibility on what is coming
Your team knows the product inside out but struggles to get enterprise decision-makers to take them seriously
Every conversation ends up at price because your team cannot build enough value before the number comes out
You know new clients are out there but you are not sure where to look or how to open the right doors consistently
Opportunities go cold because follow-up is weak, inconsistent or avoided altogether
Everyone on the team is selling differently and results are all over the place
Sales target stress is constant and the team is busy but not converting at the rate the business needs
The Shift
What Changes When Your Team Has a Real Framework
Before
Inconsistent conversations and no shared methodology
Talking about products instead of uncovering needs
Weak or avoided follow-up
Opportunities not qualified properly
Lack of confidence with enterprise decision-makers
After
A clear sales framework and shared team language
Better questioning and value-based conversations
Clear next steps and purposeful follow-up discipline
Professional objection handling with confidence
Stronger pipeline discipline and opportunity qualification
Commercial confidence with senior decision-makers
The 101 Sales Framework
Eight Steps.
One Consistent Methodology.
Every module in the suite maps to a stage of the framework. Your team walks away
with a repeatable process they can apply immediately in real conversations.
STEP 1
Preparation
Understand the customer, the opportunity, the market and the purpose of the conversation before you walk in.
STEP 2
Engagement
Open conversations with relevance, professionalism and commercial confidence that earns trust immediately.
STEP 3
Discovery
Ask better questions to uncover business needs, challenges, decision drivers and the real priorities.
STEP 4
Qualification
Understand whether the opportunity is real, valuable, aligned and worth progressing before investing more time.
STEP 5
Value Creation
Position your solution around business outcomes, not just features or price points.
STEP 6
Objection Handling
Respond to concerns with confidence, clarity and professionalism rather than discounting under pressure.
STEP 7
Commitment
Create clear next steps and move the opportunity forward with purpose and momentum.
STEP 8
Accountability
Manage activity, pipeline, follow-up and personal sales discipline as a professional practice.
Course Curriculum
Available Now. More Coming.
Three lessons are live and ready to purchase today. The full suite is in
development and releasing progressively. Join now and access every
new lesson at member prices directly in your account as it drops.
Available now
1
Developing Your Value Proposition
How to articulate what makes your offer worth paying for and why the cost of doing nothing is higher than the cost of working with you.
2
Open-Ended Questions
The questions that uncover what clients actually need, what is holding them back, and what will move them to make a decision. The foundation of every great sales conversation.
3
Objection Handling
Understand why objections happen, what they really mean, and how to respond with structure, confidence and professionalism rather than discounting under pressure.
4
Sales Closing Techniques
Practical closing strategies that create commitment without pressure. Build confidence to ask for the business clearly and professionally.
How to articulate what makes your offer worth paying for and why the cost of doing nothing is higher than the cost of working with you.
The questions that uncover what clients actually need, what is holding them back, and what will move them to make a decision. The foundation of every great sales conversation.
Understand why objections happen, what they really mean, and how to respond with structure, confidence and professionalism rather than discounting under pressure.
Practical closing strategies that create commitment without pressure. Build confidence to ask for the business clearly and professionally.
Coming Soon
5
Strategic Call Planning
How to prepare for high-value conversations so you walk in with the right questions, the right objective, and a clear plan for the next step.
6
Cold Call Planning
How to approach cold outreach with structure, confidence and a clear opening that earns the next two minutes of a prospect's attention.
7
LinkedIn for Sales
How to use LinkedIn as a strategic sales channel to build credibility, identify decision-makers and start conversations that do not feel like a pitch.
8
Communication in Sales
How to adapt your communication style to different buyers, build rapport quickly and have conversations that move the relationship forward.
9
Researching Your Market
How to identify the right prospects, understand their business environment, and use research to walk into every conversation better prepared than your competitors.
10
Microlearning
Short, focused learning drops on specific sales skills, mindset and tactics. Released progressively throughout your membership. Easy to consume. Immediately applicable.
How to prepare for high-value conversations so you walk in with the right questions, the right objective, and a clear plan for the next step.
How to approach cold outreach with structure, confidence and a clear opening that earns the next two minutes of a prospect's attention.
How to use LinkedIn as a strategic sales channel to build credibility, identify decision-makers and start conversations that do not feel like a pitch.
How to adapt your communication style to different buyers, build rapport quickly and have conversations that move the relationship forward.
How to identify the right prospects, understand their business environment, and use research to walk into every conversation better prepared than your competitors.
Short, focused learning drops on specific sales skills, mindset and tactics. Released progressively throughout your membership. Easy to consume. Immediately applicable.
How to prepare for high-value conversations so you walk in with the right questions, the right objective, and a clear plan for the next step.
How to approach cold outreach with structure, confidence and a clear opening that earns the next two minutes of a prospect's attention.
How to use LinkedIn as a strategic sales channel to build credibility, identify decision-makers and start conversations that do not feel like a pitch.
How to adapt your communication style to different buyers, build rapport quickly and have conversations that move the relationship forward.
How to identify the right prospects, understand their business environment, and use research to walk into every conversation better prepared than your competitors.
Short, focused learning drops on specific sales skills, mindset and tactics. Released progressively throughout your membership. Easy to consume. Immediately applicable.
Join the membership today and access
every new lesson at member rates.
The Shift
pricing
Membership First.
Then the Courses.
How it Works
Join the membership for $250. Once you are a member, purchase any available course for $99 each. That is a saving of $1,898 per course compared to the standalone course value. Your membership pays for itself the moment you buy your first course.h Font
12 Month membership
$250
per person / year
per person / year
Normally $495 per year
Membership is your gateway to the course suite and everything below.
Access to purchase 101 Sales courses at $99 per course (valued at $1,997 each)
Ongoing microlearning content released progressively throughout the year
Sales-specific articles and growing knowledge base
Interview recordings and expert content as released
Professional Leaders Group networking in Brisbane, Sydney and Melbourne
All benefits remain active for the duration of your membership
Launch price only. Renews at standard rate of $495.
Purchase Individual Courses
$99
/ course
$99
/ course
Member Price
$1,997
/ course
Member Price
Standalone Value
Available now
Developing Your Value Proposition
Open-Ended Questions
Objection Handling
Sales Closing Techniques
Coming soon for members
Strategic Call Planning
Cold Call Planning
LinkedIn for Sales
Communication in Sales
Researching Your Market
Need enterprise team pricing?
Team licences and customised programs are available. Contact us
to discuss your team size and requirements.
The People Behind the Program
Sales Expertise. Learning Science.
The 101 Sales eLearning Training Suite was built by combining over three decades of real-
world B2B sales experience with a psychology-informed approach to learning design.
Practical closing strategies that create commitment without pressure. Build confidence to ask for the business clearly and professionally.
Understand why objections happen, what they really mean, and how to respond with structure, confidence and professionalism rather than discounting under pressure.
The questions that uncover what clients actually need, what is holding them back, and what will move them to make a decision.
Learn how to clearly communicate your unique value so prospects understand why your solution is worth investing in.
How to prepare for high-value conversations so you walk in with the right questions, the right objective, and a clear plan for the next step.
How to approach cold outreach with structure, confidence and a clear opening that earns the next two minutes of a prospect's attention.
How to use LinkedIn as a strategic sales channel to build credibility, identify decision-makers and start conversations that do not feel like a pitch.
How to adapt your communication style to different buyers, build rapport quickly and have conversations that move the relationship forward.
How to identify the right prospects, understand their business environment, and use research to walk into every conversation better prepared than your competitors.
Short, focused learning drops on specific sales skills, mindset and tactics. Released progressively throughout your membership. Easy to consume. Immediately applicable.
Sharon Phillips
Founder and CEO
Business Sales Coach and Advisor
Learn more
Trishi Cotterell brings over 20 years of learning and development experience to her role as COO and Learning Director. As Learning Director, she led the design and development of the 101 Sales eLearning suite, conducting performance gap analysis and building psychology-informed modules that drive genuine behaviour change, not just knowledge transfer.
Her methodology is grounded in psychological, cognitive and social development theory. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything.
Sharon Phillips brings over 30 years of experience in B2B sales, sales leadership, coaching, business development and sales training. She has worked with salespeople, business owners and teams across Australia and internationally, helping them build stronger sales capability and create practical strategies that support real business growth.
Her approach is direct, practical and outcome focused. Sharon understands that sales training must give people tools, structure, accountability and skills they can use immediately in real sales conversations.
Trishi Cotterell
COO and Learning Director
BBus GradDipPsych
Learn more
Trishi Cotterell brings over 20 years of learning and development experience to her role as COO and Learning Director. As Learning Director, she led the design and development of the 101 Sales eLearning suite, conducting performance gap analysis and building psychology-informed modules that drive genuine behaviour change, not just knowledge transfer.
Her methodology is grounded in psychological, cognitive and social development theory. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything.
Trishi Cotterell brings over 20 years of learning and development experience to her role as COO and Learning Director. As Learning Director, she led the design and development of the 101 Sales eLearning suite, conducting performance gap analysis and building psychology-informed modules that drive genuine behaviour change, not just knowledge transfer.
Her methodology is grounded in psychological, cognitive and social development theory. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything.
What Clients Say
Real Results from Real Businesses
Common Questions, Answered
Who is this course suitable for?
Enterprise sales teams, business development managers, account managers, sales leaders, customer-facing professionals and individuals who want to understand practical B2B sales frameworks and methodology.
Is this for new salespeople or experienced salespeople?
Both. The program is designed as a practical sales foundation, making it valuable for new salespeople entering B2B roles while also helping experienced professionals refresh, sharpen and strengthen their approach with a structured methodology.
How long does the program take to complete
The recommended timeframe is 6 to 10 weeks at 1 to 2 hours per week. The program is entirely self-paced so participants can move faster or work around their schedule as needed.
What’s included in the membership?
The 12-month membership includes full access to the 101 Sales eLearning Training Suite, ongoing microlearning content, sales-specific articles, access to interview recordings and expert content, member lessons at $99 per lesson, and membership of the Professional Leaders Group with monthly networking meetings in Brisbane, Sydney and Melbourne. All benefits remain active for the duration of your membership.
What is the Professional Leaders Group
The Professional Leaders Group is a member-only networking community with monthly coffee catch-ups held in Brisbane, Sydney and Melbourne. It is a space for sales professionals and business leaders to connect, learn and share in a relaxed and professional environment.
Can you enrol an entire enterprise team?
Yes. Team licences are available and ideal for businesses wanting to create a consistent sales approach and shared methodology across their team. Contact us directly to discuss team size, pricing and implementation options.
Can you add coaching or workshops alongside the eLearning?
Yes. Sales 2 Success can provide additional coaching, mentoring, accountability sessions and workshops to support and extend the eLearning program. Contact us to discuss what would work best for your team.
Ready to Start?
Build Stronger Sales Capability.
Starting Today.
Join the membership at the launch price of $250 and get immediate access
to the 101 Sales eLearning Training Suite, the growing knowledge base, and
the Professional Leaders Group community.
Membership is the only way to access the 101 Sales eLearning Training Suite. Courses are $99
each for members, valued at $1,997 each.
Launch pricing only. Renews at standard rate of $495.